Company Branding Guide
Brand Name
The official name of the company is, “George T. Weldon Construction, LLC.” In print and digital publications, the company may be referred to as, “George T. Weldon Construction, LLC.”
Tagline/Slogan/Value Proposition
Purpose
To build up our community by providing quality work that improves the lives of those around us today and for generations to come.
Vision
Mission
To complete each and every job in a way that meets our high expectations and brings the customer’s vision to life.
Values
|
Integrity |
Warrant trust |
|
Quality |
Accept only the best |
|
Accountability |
Own it. |
|
Expertise |
Stay the best |
|
Positivity |
Bring good vibes |
|
Satisfaction |
Do a job everyone can be proud of. |
|
Promptness |
On time, every time |
|
Accuracy |
Do it once, do it right |
Color Palette
The following colors constitue our official color palette. Other colors may be used to meet the needs of specific designs, but these colors should be considered first in order to reinforce our company branding. All attempts to match colors or find similar colors without using the exact code should be avoided.
HEX
#636363
CMYK
0, 0, 0, 61
RGB
99, 99, 99
HEX
#949598
CMYK
3, 2, 0, 40
RGB
148, 149, 152
HEX
#EAEAEA
CMYK
0, 0, 0, 8
RGB
234, 234, 234
HEX
#C12936
CMYK
0, 79, 72, 24
RGB
193, 41, 54
HEX
#FFFFFF
CMYK
0, 0, 0, 0
RGB
255, 255, 255
HEX
#000000
CMYK
0, 0, 0, 0
RGB
0, 0, 0
Color Usage
There should be a large amount of white used throughout any designs for the company. When a background color for a large area is needed, #EAEAEA should be used. Smaller areas that need a background color should use #C12936. #949598 is another color that is acceptable for backgrounds. #C12936 should be used for buttons and headings that need to stand out. #000000 should be used for most headings. #636363 should only be used when #000000 is not appropriate.
Light Background Typography
Paragraph – Light
Font: Inter Regular
Font Size: 16pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Heading 1 – Light
Font: Inter
Font Size: 68pt
Font-Color: #000000
Font-Weight: Ultra Bold
Font-Decorations: none
Heading 2 – Light
Font: Inter
Font Size: 24pt
Font-Color: #000000
Font-Weight: Ultra Bold
Font-Decorations: none
Heading 3 – Light
Font: Inter
Font Size: 16pt
Font-Color: #000000
Font-Weight: Ultra Bold
Font-Decorations: none
Heading 4 – Light
Font: Inter
Font Size: 16pt
Font-Color: #000000
Font-Weight: Bold
Font-Decorations: none
Dark Background Typography
Paragraph – Light
Font: Inter Regular
Font Size: 16pt
Font-Color: #FFFFFF
Font-Weight: Regular
Font-Decorations: none
Heading 1 – Light
Font: Inter
Font Size: 68pt
Font-Color: #FFFFFF
Font-Weight: Ultra Bold
Font-Decorations: none
Heading 2 – Light
Font: Inter
Font Size: 24pt
Font-Color: #FFFFFF
Font-Weight: Ultra Bold
Font-Decorations: none
Heading 3 – Light
Font: Inter
Font Size: 16pt
Font-Color: #FFFFFF
Font-Weight: Ultra Bold
Font-Decorations: none
Heading 4 – Light
Font: Inter
Font Size: 16pt
Font-Color: #FFFFFF
Font-Weight: Bold
Font-Decorations: none
Typography Color Selection
Use Dark Text
Use Light Text
Use Light Text
Use Light Text
Use DarkText
Use DarkText
Logo Usage
How to Use Our Logo
The logo should be used on a white background whenever possible.
If white is not an option as a background, light gray is acceptable.
How Not to Use Our Logo
Do not use the logo on a black background.
Do not use the logo on a red background.
Do. not use the logo on a dark gray background.
Themes & Imagery
Squares and rectangles using the company colors should be used throughout the website, social media, and other designs. Pictures should be of people working, smiling workers, or happy customers. Pictures of construction equipment can be used, but should be limited. Any background image used should be close-ups of construction equipment. The background images should be simple and not distracting.
Font Files
The font files for all typography may be downloaded by clicking the button below.