George T. Weldon Construction, LLC Branding Guide and Requirements

Brand Name

 

The official name of the company is “George T. Weldon Construction, LLC.”  In print and digital publications, the company may be referred to as “George T. Weldon Construction, LLC.”  In press releases, the company may be referred to as “George T. Weldon Construction”.  Mike T. Weldon, CEO, must preapprove any other variations.

Experience The George T. Weldon Construction Difference

 

George T. Weldon Construction, LLC – “Your One Stop Contractor”

Since 1975, George T. Weldon Construction has built a reputation of excellence, integrity, and unmatched craftsmanship throughout the Uintah Basin, Northeastern Utah, Northwestern Colorado, and Southwestern Wyoming.  Licensed as a General Contractor with E100 and B100, we have 50 years of proven experience performing construction work on large-scale fixed projects, building, remodeling, repairing, and performing other work on building structures above and below ground. 

George T. Weldon Constructions is a HUBZone-certified, UTERO-certified, and SBA-recognized general contractor with an A+ BBB rating. We deliver trusted expertise backed by over five decades of service. We have an extensive fleet of equipment for any job, and our all-in-house, full turn-key capabilities set us apart—allowing us to manage every stage of a project with precision and accountability.

From barndominium builds, custom metal buildings, workshops, warehouses, agricultural structures, and site work to pipeline construction, underground utilities, excavation, civil infrastructure, mobile crane services, demolition, design-build services, and general contracting, we have the proven capacity to serve residential, commercial, municipal, and sovereign nation clients across Utah, Colorado, and Wyoming.

We don’t just build projects—we build relationships. Like the structures we create, our partnerships are designed to last the test of time, ensuring that every client receives sustainable value of their investment, reliable service, and construction excellence that endures for generations.

The Driving Force Behind 50 Years of Excellence

 

From the time George T. and Judy Weldon founded our company in 1975.  Our purpose is to strengthen the communities we serve by building more than projects—we are building opportunities, meaningful relationships, and lasting impact through the services we offer. For five decades, we have committed ourselves not only to delivering a tradition of integrity and craftsmanship but also to give the highest level of quality construction that stands the test of time. 

Our purpose also extends to our George T. Weldon Construction Employee Family.  We believe in providing competitive pay and benefits and strong career opportunities for local talent to grow in their trade, to hone and gain skills, and in turn have the opportunity to take care of their families and obligations, all while driving economic sustainability across our region.

We believe community building goes beyond raising Metal Buildings, laying pipelines, and installing underground utilities.  It also means supporting local charities, working alongside the Vernal Area Chamber of Commerce, partnering with the Uintah County Economic Development Team, collaborating with the APEX Accelerator Program, and engaging with the Governor’s Office of Economic Development. Being involved in these efforts allows us to advocate for the critical issues that shape our families and our community’s future—growth strategy, water resource management, maintaining public land access, and engagement in legislative action on Capitol Hill, and finding the balance between economic expansion and preserving the rural character that makes our region special.

At George T. Weldon Construction, our purpose is to keep our community connected and thriving. We build with integrity, excellence, and pride so that the benefits of our work endure not only today, but for generations to come.

Our Vision Statement

 

A world where everyone has a comfortable home, a productive workspace, and reliable infrastructure to meet their needs so they can live in safety and with peace of mind.

Our Mission Statement

 

To complete each and every job in a way that meets our high expectations and brings the customer’s vision to life.

George T. Weldon Construction Core Values

 

Integrity
Commitment to What Is Right For All Parties

Integrity is doing the right thing, even when it’s hard. It means holding ourselves accountable for every action, every decision, and every outcome. We stand behind our work, take ownership of challenges, and never compromise our values. By choosing integrity, we earn trust, honor our commitments, and ensure that what we build is right—for our clients, our team, and our community.

Professionalism Inside and Outside of the Workplace
Professionalism is how we represent ourselves, our team, and our community.
Whether on the job site, in the office, or out in the community, we carry ourselves with respect, integrity, and accountability in all work-related matters.
Demonstrate Trust
Means Earning Trust
Trust is the cornerstone of every relationship we build. It isn’t automatic—it’s earned daily through consistent actions, honest communication, and unwavering reliability. By being transparent and delivering on our promises, we show that our word is as solid and lasting as the structures we create.
Quality
We Accept Only the Best

Quality is more than a goal—it’s our standard. We never cut corners, because every detail reflects our craftsmanship and commitment to excellence. By holding ourselves to the highest standards, we ensure that what we build today will continue to serve with strength and reliability tomorrow. Accepting only the best means delivering results that last, honoring the trust of our clients, and setting a benchmark of excellence for every project we complete

Do It Right
Means Do It Once

We believe true craftsmanship means doing it right the first time. Shortcuts may save time now, but cost more in mistakes, wasted resources, and broken trust. Doing it right once isn’t just about efficiency—it’s about creating value that endures, building structures that stand strong, and honoring the trust our clients and community place in us.

Safety and Focused – As Lives Depend On It

Safety is not a step in our process—it is the foundation of everything we do. Precision and focus are non-negotiable, because the lives, livelihoods, and futures of our employees, clients, and community depend on the work we deliver. By maintaining vigilance, planning carefully, and preventing risks before they happen, we keep people safe, reduce costly setbacks, and ensure that every project is built to the highest standards of quality and care.

Expertise
Ours and Yours Matters

Expertise is more than skill—it’s the ability to apply knowledge with precision and adaptability. With decades of proven experience, we bring solutions that work in real-world conditions, solving challenges before they become problems.

We also value the expertise our clients bring. By listening and collaborating, we combine our knowledge with theirs to achieve results that are stronger, smarter, and built to last.

Pride
For Your Team And For Your Work

Every beam, weld, and trench reflects who we are and what we stand for. Pride means refusing to settle for “good enough” and holding ourselves to the highest standards. We build with care and intention as if our own families will rely on the results—because in many ways, they do. Our work is a direct reflection of our integrity, our skill, and the enduring commitment we carry into every project.

Committed to Delivery
On Time, Every Time
Time is one of the most valuable resources in life and business. We honor our commitments by delivering when we say we will, not just because deadlines matter, but because dependability is the measure of respect we show to our customers, our team, and our word. By being on time, every time, we reinforce trust, strengthen partnerships, and prove that reliability is not a promise but a practice.
Positivity
In Good Times, With Each Other, and in Adversity
Challenges are part of every project, but negativity never solves them. We choose positivity as the mindset that drives creativity, collaboration, and resilience. Even in times of adversity, positivity fuels the determination to push forward, to find solutions, and to build momentum. It’s not about ignoring the obstacles—it’s about facing them with courage, optimism, and a belief that progress is always possible.
Accuracy
Tradition of Excellence
Excellence does not happen by chance—it comes from a disciplined focus on accuracy. Every measurement, calculation, and decision matters, because the smallest detail can have the biggest impact. By valuing precision in every stage of the work, we carry forward a tradition of excellence that ensures our customers can count on results that are dependable, durable, and built right the first time.
Satisfaction
Knowing We Gave The Best We Had To Give
Our work is not truly finished until our customers, partners, and team members are fully satisfied. Satisfaction is more than a handshake at the end of a job—it is the assurance that we gave our very best effort, every step of the way. We measure success not just in what we build, but in the confidence, trust, and pride that our clients feel when a project is complete.
Communication Clear, Proactive,  and Actionable
We don’t wait for questions to We don’t wait for problems or confusion to surface—we work ahead of them. Clear, proactive, and actionable communication ensures projects run smoothly, expectations remain aligned, and every team member knows their role in achieving success. Communication is the bridge that turns ideas into execution, prevents issues before they happen, and strengthens the trust between clients, partners, and our team.
Responsiveness
Promptness Matters and Shows We Care
Promptness is more than good manners—it is proof of respect and professionalism. Responsiveness builds confidence that we are listening, engaged, and invested in solving problems quickly. Whether answering a question, providing clarity, or meeting a need, our quick and thoughtful response shows that we care deeply about the time, trust, and success of our customers and our team.
Celebrate
Both Successes & Learning From Failures
Every win is a milestone worth recognizing, and every setback is an opportunity to grow. We celebrate successes as a team, taking pride in our achievements and honoring the effort that made them possible. At the same time, we embrace failures as lessons, using them as a chance to learn, improve, and evolve. Together, celebrating wins and learning from losses make us stronger, wiser, and more united in our purpose.

Color Palette

The following colors constitue our official color palette. Other colors may be used to meet the needs of specific designs, but these colors should be considered first in order to reinforce our company branding. All attempts to match colors or find similar colors without using the exact code should be avoided.

HEX

#636363

CMYK

0, 0, 0, 61

RGB

99, 99, 99

HEX

#949598

CMYK

3, 2, 0, 40

RGB

148, 149, 152

HEX

#EAEAEA

CMYK

0, 0, 0, 8

RGB

234, 234, 234

HEX

#C12936

CMYK

0, 79, 72, 24

RGB

193, 41, 54

HEX

#FFFFFF

CMYK

0, 0, 0, 0

RGB

255, 255, 255

HEX

#000000

CMYK

0, 0, 0, 0

RGB

0, 0, 0

Color Usage

There should be a large amount of white used throughout any designs for the company. When a background color for a large area is needed, #EAEAEA should be used. Smaller areas that need a background color should use #C12936. #949598 is another color that is acceptable for backgrounds. #C12936 should be used for buttons and headings that need to stand out. #000000 should be used for most headings.  #636363 should only be used when #000000 is not appropriate.

 

chart with the company colors

Light Background Typography

Paragraph – Light

Font: Inter Regular

Font Size: 16pt

Font-Color: #000000

Font-Weight: Regular

Font-Decorations: none

Heading 1 – Light

Font: Inter

Font Size: 68pt

Font-Color: #000000

Font-Weight: Ultra Bold

Font-Decorations: none

Heading 2 – Light

Font: Inter

Font Size: 24pt

Font-Color: #000000

Font-Weight: Ultra Bold

Font-Decorations: none

Heading 3 – Light

Font: Inter

Font Size: 16pt

Font-Color: #000000

Font-Weight: Ultra Bold

Font-Decorations: none

 

Heading 4 – Light

Font: Inter

Font Size: 16pt

Font-Color: #000000

Font-Weight: Bold

Font-Decorations: none

 

Dark Background Typography

Paragraph – Light

Font: Inter Regular

Font Size: 16pt

Font-Color: #FFFFFF

Font-Weight: Regular

Font-Decorations: none

Heading 1 – Light

Font: Inter

Font Size: 68pt

Font-Color: #FFFFFF

Font-Weight: Ultra Bold

Font-Decorations: none

Heading 2 – Light

Font: Inter

Font Size: 24pt

Font-Color: #FFFFFF

Font-Weight: Ultra Bold

Font-Decorations: none

Heading 3 – Light

Font: Inter

Font Size: 16pt

Font-Color: #FFFFFF

Font-Weight: Ultra Bold

Font-Decorations: none

 

Heading 4 – Light

Font: Inter

Font Size: 16pt

Font-Color: #FFFFFF

Font-Weight: Bold

Font-Decorations: none

 

Typography Color Selection

Use Dark Text

Use Light Text

Use Light Text

Use Light Text

Use DarkText

Use DarkText

Logo Usage

 

How to Use Our Logo

logo on white background

The logo should be used on a white background whenever possible.

logo on light gray background

If white is not an option as a background, light gray is acceptable.

How Not to Use Our Logo

Do not use the logo on a black background.

logo on red background

Do not use the logo on a red background.

logo on dark gray background

Do. not use the logo on a dark gray background.

Themes & Imagery

 

Squares and rectangles using the company colors should be used throughout the website, social media, and other designs. Pictures should be of people working, smiling workers, or happy customers. Pictures of construction equipment can be used, but should be limited. Any background image used should be close-ups of construction equipment. The background images should be simple and not distracting.

squares and rectangles with pictures and text
construction workers and a backhoe

Font Files

The font files for all typography may be downloaded by clicking the button below.

Logo Files

Brand Worksheets